Tapping Corporate Intellect to Fuel Growth

The Client's Challenge

A worldwide furniture graphics software company wanted to develop and implement a growth strategy that would take them from $1MM in annual revenue to $100MM in three years.

The Diagnosis

Our consulting team found that the company's true value was in its vast and unmatched stores of furniture, fabric, and office equipment manufacturer information. We also determined that the company's software produced a wealth of market data with significant value to the furniture industry. Our analysis further concluded the company could easily expand into other industries with similar needs.

How DMA Associates Helped

Through a strategic planning engagement, we reassessed the company's knowledge assets, identifying ripe markets for them. The company's software went from a primary source of revenue, to facilitating a much larger revenue channel.